This is a topic that has split opinion for years. Should I attend the latest industry conference or seminar?
The truth of the matter is that they can add real value, especially if you attend the right ones. You will no doubt find that your industry and workplace is changing at a rapid pace. Conferences and seminars are designed in such a way where they can deliver these changes to you.
Information delivered at conferences and seminars vary. That is why it is essential that you can identify the great seminars that add value to those that offer you very little. Conferences and seminars also differ from industry to industry. From specialist scientific molding seminars to huge technology conferences and exhibitions. Attending one that is right for you, your business and your industry is a must.
Thank you to Taqi for the image
Each conference and seminar that you attend should have a Unique Selling Point (USP). They should provide you and others with something different. Something that is not available from any other conference and seminar provider. Take the time to have a look at what information is being presented and who is presenting it. Most reputable conferences and seminars will provide a well-known speaker from the industry. This speaker should be reputable and someone you trust. The information being delivered, and the speaker should work in tandem. It should be a good pointer as to the value the conference and seminar can offer.
It is not just the information that is presented to you that is important. Attending conferences and seminars allows you to meet and interact with other people. This human element is probably one of the most beneficial reasons why you should be attending. Engaging with people is one of the most primitive things you can do, we are all social creatures. Attending conferences and seminars allow you to discuss things in a more interactive way. If you want to talk about the latest changes within your industry, they can provide the right environment for you to do this.
The best conferences and seminars provide their delegates with a perfect learning environment. Good conference and seminar providers want you to return and recommend them. So, it makes perfect sense that you have a great experience. The focus is on what you can learn and what you can take away.
Now you can identify if the conference or seminar can add value. However, considerations do not stop there. It is one thing to say “this conference can really help me” to actually doing something about it and attending. This is very apparent to those who do not have the authority to take themselves out of the office to attend.
Seeking your line manager’s approval to attend a conference and seminar can be tricky. You will need to be able to justify your attendance, as well as the value it can add. You also need to be mindful of the work that you could potentially leave behind.
If you feel you can justify attending, what you are waiting for?